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The name Chaya means "Mother of Life" or "Life". Roller Skating and Roller Derby indeed become 'life' to those who compete and involve themselves in the sport. The brand was originally created to develop high performance roller skates and equipment to fit the lifestyle, design and needs of today's modern day roller skater.

Chaya is spearheading the roller skating campaign by offering all skaters high performance, high quality, innovative and stylish products for Derby, Lifestyle and Park Skating.