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CHUFFED (Adjective): Quite pleased. Delighted.

“Chuffed is the way we feel when we skate: the euphoric rush you get twirling at a rink or dropping into a ramp. It also describes the joy of being connected to other skaters and seeing this community grow while staying true to its inclusive, creative roots.” 

Chuffed is an Australian, skater-owned and operated business launched in Darkinjung Country in 2020. The brand’s mission is to spread the love for roller skating and its supportive community all over the world. Chuffed is driven to represent incredible skaters they love, and to push roller skating to its limits with innovations in skate and hardware design. 

Chuffed is proud not only to offer high-performing, affordable skates and gear but also to use their business to push forward issues they care about. Since launching, Chuffed has channelled royalties back to skaters and created discounts for community groups. A portion of each Crew Skate sale is donated to not-for-profits targeting issues like Indigenous literacy, homelessness and asylum seeker support.